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ANIMATION IN GAMES AND MOVIES
If you thought that 3D animation for games and movies was
the same thing, you will be in for a surprise when we tell you that it is not. Even
though 3D animators use the same principles and tools to create the animation,
the techniques and methods differ. If you had the misconception of animation in
games and movies being the same, discover why it is not below:
Movies: Animation on the Big Screen
In movies, the 3D animator’s sole and only responsibility is
to animate the character or object in the shot camera. Even though several
other camera angles exist, the animator in this instance only has to worry
about one, which is the shot camera. The shot camera is from the perspective of
the viewer.
When you watch a 3D animation movie on the big screen, you
are watching from the shot camera. For the 3D animator working on a movie is fun,
as they get to overlook all other angles of the camera, as you cannot view the
other angles on the big screen, unless the viewer, you, could rotate the screen
to view them.
Since that is not the case, the animator is one happy
camper. However, do not get us wrong, as animating in movies is not an easy
task at all. In fact, it is quite hard, but not in comparison to animating for
video games.
Games: Animation on the Small Screen
The whole point of animating games is to make them
interactive for the player. When you are playing a game, the character is in
your control. You control its every movement as well as the angle of the
camera. This means, the 3D animator has to make sure that the game looks
flawless from every camera angle.
Especially in games that are in third person. In third
person perspective, the player is able to rotate the camera to allow them to
see the whole arena before them. When designing a character, the animator has
to perfect each and every motion the character does or the player makes it do
from every possible camera angle available.
Some of the things the animator will have to ensure include
when the character is aiming its gun, crouching down, standing, running,
rolling on the ground, and more. Their task becomes even more difficult when
they have to create fantasy characters such as giants, creatures from the
beyond, whole events in the storyline, and more.
Animation in movies and games is quite difference. The
difference being in the way each type of entertainment medium is animated.
Animating a game requires an animator to look at every single movement from all
angles whereas animating for a movie requires them to only look at one angle,
which is the angle from the viewpoint of the moviegoer.
Still, animating in movies and games requires the animator
to work with precision, as both tasks take a long time to finish. The end
result is always perceived well by critics and audiences alike.
ANIMATION - THE NEW FACE OF ADVERTISING
Animation has become the “in” things for several companies
looking for new ways to advertise their products and services to people. They
hire animation companies to assist
them devise an advertising strategy to entice the consumers to make a purchase.
What they like about incorporating animation into their
advertising strategy is the fact that it is a versatile tool. For this reason,
animation is quickly becoming the new face of advertising. If you have not
incorporated it into your advertising strategy yet, here are some benefits you
will obtain if you do:
1. Sums Up All the Main Points of the Advertising Campaign
Lately, audiences want everything handed to them in a visual
manner. So, why should you not make your advertisements visually appealing as
well? Animation will let you to create a thrilling story relaying a vital
message to audiences, captivating their attention. In just one advertising
campaign, you will be able include all the main points about it and broadcast
them in an orderly fashion they will understand.
2. Ability to Create High Concept Advertisements
Brands and companies using the animation strategy to promote
their newest product or service will be able to depict a high concept idea. In
their advertisements, they can include animations, scenery, and sounds to
create a sensational moving visual. They can let their imaginations run wild,
as their several ways they can go with animation.
3. Retain Customers Attention
If you want potential customers not to switch the channel
when your advertisement comes on, you will be able to do just that with
animation. Potential customers will want to watch your entire advertisement
because they will be reeled in with the animated characters, background music,
and all the colors in the background you used.
4. Enhances a Company’s Image
You do not want people to know you as the company that uses
outdated advertising techniques. You want people to know you as the company
that knows how to use the latest advertising techniques available. Right now,
that is animation. Companies and brands need to hire an animation design company to help them promote
their product. If your company fails to adopt the modern changes taking place
in the advertisements world, they will fall behind in the competition.
5. Cost-Effective Way to Advertise
Animation can save companies money, as it saves them money
on hiring models or arranging a location to film a video. The only cost they
will have to worry about is hiring a reliable 3D animation company to create their vision and bring it to life.
If companies are looking for a modern and cost effective method to advertise,
this is it, right here.
Animation is roaring to the top as one of the most
successful and latest advertising techniques to hit companies in a long time.
Several brands have begun to incorporate 3D animation techniques into their
advertisements. If you are looking to make a mark with audiences, you should do
the same. For viewers, watch out for animated advertisements to come to your
small screen.
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